The Preserve
brand identity
The challenge
Create a brand experience that appeals to those who know the Preserve and are invested in its steep legacy and those who are experiencing the wonder of the lands and gardens for the first time. The rebrand must keep a constant tie to the organization mission and vision: to cultivate beautiful and essential interconnections between humanity and the natural world.
My role
Creative Director + Visual Designer
Ideated, art directed and designed an entire rebranding of The Preserve including brand identity, logo development, environmental design, and production of a comprehensive 100-page style guide.
About the preserve
logo development
color story
GARDEN SIGNAGE
